The original flying cauldron box design before the refresh.
The new brand refresh being featured in a burning cauldron.
Brief:
For this assignment, I was tasked with refreshing the branding of a 6 pack soda product by developing a modernized visual identity. This included redesigning the bottle labels with updated typography, color palettes, and graphics that better represent the brand’s personality. We also created a fully reimagined 6-pack package design that ties the new branding together across all touchpoints. The goal was to produce a cohesive, eye catching look that enhances shelf appeal and strengthens the product’s market presence.
Side two of bottle featuring witch hat and history of business. Bottles sitting on a glass table with colored smoke behind it. Refreshed bottle design sitting on ice with pink smoke. Front shot of label design.
